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ADAM is the result of ongoing work on the Facebook programming API since 2009. ADAM makes it easier then ever to reach over 845 million active users, 16 of them in Spain alone. Using a simple interface, our application allows you to do things that are impossible using the self-service applications Facebook offers to individuals and companies. Using ADAM, you can quickly, simply and effectively upload hundreds of adverts, distribute budgets and campaign objectives according to the importance of the universe you want to hit and distribute an immediate report.
Adtz Ad Manager comprises three basic functions: upload, reporting and account management.They are all linked, but daily use enables you to isolate work and achieve greater efficiency. While a planner designs the campaign strategy (budget, dates, goals, creativities, segmentation), another part of the team can be preparing full tailor-made reports and monitoring advert performance. ADAM also allows you to generate personalised web access for each customer. Anybody can instantly check statistical and/or financial information.
A text and visual alarm system warns you when the campaign deviates from its goals. ADAM knows what objectives need to be met and it meets them seamlessly. The reporting module includes graphic displays and offers you the option to self-optimize. This function considers each ad’s variables (clicks, CTR, CPC, print-outs) and anticipates trends so that low performing variables can be easily optimised and irrelevant population segments deleted.Un sistema de alarmas visuales y de texto, advierten de desviaciones en el desarrollo de la campaña. ADAM sabe los objetivos a los que tiene que llegar y los alcanza de forma perfecta. El módulo de reporte integra visualizaciones gráficas y ofrece la posibilidad de auto-optimizar. Una función que considera las variables de cada anuncio (clicks, CTR, CPC, impresiones) y anticipa su tendencia, de forma que es fácil limpiar aquellas de bajo rendimiento o eliminar segmentos de población irrelevantes.
Preferred Marketing Developer Program © PMD.
A seal of approval that requires us to constantly improve and update; the agencies that use ADAM as their main application when planning campaigns in Facebook and our direct clients know this. PMD is a current certification that enables us to expand Adtz’ catalogue of applications and developments.
Further information: http://developers.facebook.com/preferredmarketingdevelopers/directory/